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How do you work towards increasing footfalls at your stores? What attracts consumers when shopping?
Understanding the minds of customers, we focus on ideas like ‘celebrating everyday’. Our entire communication is based on celebration. We do a lot of promotions and activities on digital platforms and social media to engage with our customers. When it comes to shopping for any occasion, customers will go to someone they trust, someone whose core value matches to their own. As a result, it becomes very important for brands to connect with their customers emotionally and understand their needs. A customers’ need ascribe what they are buying and where.
What are the products that you offer for occasion wear?
For various occasions including birthday parties, festivals and family functions, we offer a range of ethnic collection like kurta-pajamas, sherwanis, waistcoats, etc., for boys. Layered dresses, ghaghra-cholis, salwaar-kameez, ponchos and anarkali suits are popular for girls.
Tell us about your latest occasion wear collection and its theme. Also, share your plans for the forthcoming fall-winter season.
Our latest collection focuses on the theme, ‘celebrating everyday’, as we believe the kids to celebrate all around the year. The highlight of the occasion wear collection is the use of bright colours, which will later move to deeper shades of red and black for Christmas and winter season.
For the fall/winter season, we are planning more layered outfits. We are avoiding bulky outfits as they make the child very uncomfortable after a certain point. Our focus is on sweatshirts and jackets that are light weight.
Are you considering any new product or category expansion in occasion wear?
We have recently introduced ‘easy wear’, considering the problems faced by parents when they make their kids’ wear a particular outfit. A very simple example of the same is our waistcoats, where the ties get attached easily without much effort. This is our ready-to-wear range. Considering the age group – 0 to 3 years – kids in this age bracket are fickle minded and not easy to handle, hence we have created outfits in very soft materials.
Tell us about your retail presence and primary markets.
We had opened our first store in 2010 in Bengaluru. Through Toonz, we operate more than 100 stores spread across 65 cities in 15 states including Delhi, Karnataka, Andhra Pradesh, Maharashtra, Tamil Nadu, Kerala, Uttar Pradesh, Haryana and?Punjab. Our core strength comes from Tier II and III towns.
In 2016,?Toonz opened its first store in?GCC. Internationally Toonz’s brands WowMom and Super Young are available in Nepal, Mauritius, GCC, Fiji and Papua New Guinea.
We also have a strong online presence with?our e-commerce portal?www.toonz.in?and on leading?e-commerce?portals like Flipkart, Snapdeal, Jabong, Firstcry, Paytm and Amazon.
Furthermore, following the franchise model, Toonz?stores are well sized between?1,200-2,000 sq. ft.,?catering to all the needs of a child.
What are your plans for exploring new markets in India?
India is a huge market to explore based on the kind of responses we keep getting. We are expanding rapidly in other markets on a monthly basis. We are also trying to open specialty stores. We have been trying to explore areas that have yet not been explored by any kids apparel and accessories retailer, and we are covering those cities where the reach is minimal.
What has been your progress through online retail? How is the response on occasion wear market?
The market place has always been a learning experience for us, where we are experimenting and exploring our own capabilities. In case of occasion wear, we have understood that this category is more an offline driven, unlike other product categories. Parents and kids usually like to see, feel and experience before buying products, rather than ordering online.
Van Heusen a premium formal fashion brand from Aditya Birla Fashion and Retail Limited unveils its flagship stores in Brigade Road and HSR Layout, Bangaluru. The new stores will house the exclusive Van Heusen?men’s wear and women’s wear?collections.The new stores will house the exclusive Van Heusen?men’s wear and women’s wear?collections
Located in the heart of the city, the new stores cater to fashionable?young professionals looking to create the right impact, the exclusive brand stores will offer an array of wardrobe options, for men and women, ranging from corporate?suits to fashion jackets, casual work-wear to club wear and the right accessories to complete the look.
On the occasion of the store launch?Abhay Bahugune, Chief Operating Officer, Van Heusen, Aditya Birla Fashion and Retail Ltd?said,?“Van Heusen has over the last decade carved a niche for itself as a renowned fashion brand with a strong presence across?leading?cities and towns in India. Today, Van Heusen enjoys a high recall value and is perceived as a brand that provides power dressing to the young professionals. Being the third largest city of India, Bangalore?is an important market for us. The new launch of our new brand outlets at Brigade Road and HSR Layout takes the store count in the city to 53.?We are delighted with the overwhelming response received and are confident to cater to the growing demand with the right offering.”
The store will also house collections from Van Heusen’s sub-brands including?VDot and VH Sport. Each product line reflects the latest cuts and fits, along with cutting edge innovation in fabric and technology.
Swedish fashion retailer Hennes & Mauritz (H&M) posted a 49 percent growth in sales in India to 428 million Swedish Krona (around Rs 352 crore) in June-August quarter of 2018.While, for the nine-month period (December 2017 to August 2018) H and M India sales reported a 34 percent growth to 1,124 million Swedish Krona (around Rs 924 crore) including VAT compared to the corresponding period.
While, for the nine-month period (December 2017 to August 2018) H&M India sales reported a 34 percent growth to 1,124 million Swedish Krona (around Rs 924 crore) including VAT compared to the corresponding period.
H&M, which follows December-November financial year, has added 7 stores during the last nine months in India, totalling to a network of 34 stores.
The company had posted sales of 178,817 million Swedish Krona in December-August, H&M said in a nine-month report.
In the June-August quarter, H&M reported a global sales of 64,800 million Swedish Krona.
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